In case you've been hiding under a rock (perfectly understandable), you know that Republicans count on people hating one another. Indeed, one part of their strategy is to make themselves so loathsome that no decent person can stomach them. They're all about the gag reflex, and they're good at is.
Seems like a kind of Tar Baby thing, where they get you mired in their ugly ways, fighting against their blinding stupidity. The only thing they're smart about is luring you in. Horned lizards.